Philips vinde diviziile audio-video catre Funai
UPDATE! Am primit o informare din partea celor de la TPVision.
TP Vision continua comercializarea televizoarelor Philips pe piata din Romania si in majoritatea tarilor europene.
„TP Vision produce si comercializeaza televizoare sub marca Philips in marea majoritate a tarilor europene, in America Latina si unele tari selectate din Asia. Nu comercializam aceste produse in America de Nord. Funai este concesionarul Philips care activeaza pe piata TV din Statele Unite.
TP Vision are o legatura stransa cu divizia de accesorii audio Lifestyle Entertainment si intentionam sa continuam aceasta colaborare in noua structura. Impreuna vom consolida brandul Philips, pentru a oferi consumatorilor o experienta TV si audio de neegalat.
Pentru orice intrebari legate de transferul activitatilor si evolutia ulterioara, va rugam sa va adresati reprezentantilor Philips din tara dumneavoastra ”, spun reprezentantii TP Vision.
Incepand cu luna aprilie 2012, compania mixta TP Vision, detinuta in proportie de 70% de TPV si 30% de Philips, si-a demarat activitatea prin comercializarea televizoarelor Philips in Europa Centrala si de Est.
O stire cel putin interesanta: se pare ca Philips vor vinde diviziile audio-video catre compania japoneza Funai Electric Co. pentru suma de 150 milioane de Euro plus taxe de licentiere pe o perioada de 5 ani.
Despre ce divizii este vorba, daca intra in deal si divizia Fidelio, inca nu se stie, desi banuiesc ca este vorba doar de produsele mai ieftine gen dvd-playere, combine muzicale sau de sisteme home-theatre. Reamintesc ca ei au cedat deja productia de monitoare si televizoare catre TPV, o companie din Hong Kong care produce si marca AOC.
Philips prefera sa se ocupe mai bine de activitatile profitabile din iluminat, sanatate si electrocasnice.
Sper sa aflu mai multe…
Update. Din pacate, s-ar parea ca este vorba de toate liniile de echipamente audio-video, chiar si de gama Fidelio, ceea ce nu poate decat sa ma mahneasca pentru ca imi placeau foarte tare acele gadgeturi. Inteleg ca Funai vor produce sub brandul Philips dar increderea mea in calitatea acelor produse scade.
Comunicatul de presa in engleza, pe urmatoarea pagina.
Amsterdam, the Netherlands – Royal Philips Electronics (NYSE: PHG, AEX: PHIA) today announced that it has signed an agreement regarding the transfer of its Lifestyle Entertainment business (Audio, Video, Multimedia and Accessories) to Funai Electric Co., Ltd (TSE/OSE 6839). Under the terms, Funai will pay a cash consideration of EUR 150 million and a brand license fee, relating to a license agreement for an initial period of five and a half years, with an optional renewal of five years. The deal for the Audio, Multimedia and Accessories businesses is expected to close in the second half of 2013. The Video business will transfer in 2017, related to existing intellectual property licensing arrangements. The gain on the transaction will be recorded at the closing date.
The transaction is subject to customary conditions, including regulatory filings and works council procedures. The Remote Control activities, which are predominantly business-to-business, are excluded.
“With this transaction we are taking another step in reshaping the Consumer Lifestyle portfolio and transforming Philips into the leading technology company in Health and Well-being,” said Philips Chief Executive Officer Frans van Houten. “I am confident that today’s agreement with Funai, our partner for over 25 years, will create a promising future for Philips Audio, Video and Entertainment, and continuity for our customers. It will leverage Philips’ strong brand, strength in innovation, and leadership position in these businesses, with Funai’s strong presence in North and Central America – and Japan, and its supply and manufacturing expertise.”
“This is truly an exciting time for us at Funai,” said Funai President and CEO, Tomonori Hayashi. “This transaction will allow us to continue moving forward and grow as a global company. We will benefit from Philips’ legendary know-how and innovation, as well as the excellent talent they have in place around the world, allowing us to work as a team to leverage and grow the Philips brand in Audio, Video and Entertainment. Additionally, this will give Funai the opportunity to meet our goal of expanding our business into markets including Brazil, Russia, India and China.”
“With this agreement and the joint venture for Philips Television, the Consumer Lifestyle sector will further focus on Health and Well-being. The portfolio, consisting of Personal Care, Health & Wellness, Domestic Appliances and Coffee, delivered high single-digit growth in 2012,” said Philips Consumer Lifestyle Chief Executive Officer Pieter Nota. “Philips has a proud heritage in Audio, Video, Multimedia and Accessories, and today’s agreement with Funai ensures that this business can continue to deliver great Philips-branded innovations to consumers around the world.”
Philips Audio, Video, Multimedia and Accessories make up the Lifestyle Entertainment business group within Philips Consumer Lifestyle. This business group is headquartered in Hong Kong and employs approximately 2,000 people worldwide.
Today’s agreement does not impact any of Funai’s existing brand licensing agreements with Philips.
